A modular holding system
for Dyson Airwrap attachments
Beautiful order,
by design.
01 / The idea
One quiet interface.
Endless arrangements.
The fixture and the attachment mount are deliberately separate. That single decision makes Roselle adaptable: a wall, a shelf, a double-sided rail, or a freestanding object can all share the same precise connection.
02 / The anatomy
Three pieces.
One sure connection.
Every form has a job. Nothing is hidden merely because it is mechanical; the mechanism is the aesthetic.
03 / The interface
Eight lobes.
Eight precise
positions.
The eight-lobe interface spreads radial force across a generous surface instead of concentrating it at a fragile point. It also lets the mount settle into eight intentional positions—alignment with room for personal expression.
Lobes share the load
Between each position
Possible fixtures
04 / The foundation
Meet the Anchor.
The Anchor is the architectural half of Roselle. Its lobes govern torque and alignment; its back can become almost anything.
- Wall plates
- Shelf fixtures
- Two-sided rails
- Full freestanding objects
05 / The family
One. Two. Three.
Arrange your ritual.
Choose the footprint that fits the space. Every size uses the same mount, the same Anchor, and the same calm visual rhythm.
06 / The finishing move
A necessity,
made beautiful.
The cap secures the mount to the Anchor. Its five-petal silhouette turns a fastener into a focal point, while the deep lobed keyway gives the Driver a broad, practically strip-proof grip.
